Citizen Development: Is It Modern-Day Wizardry

Guest – Vivek Goel

In this episode, we explore the innovative concept of Citizen Development and its impact on marketing with our special guest, Vivek Goel, Founder and CEO of Orange Owl. Vivek brings a fresh perspective on how non-technical employees can drive digital transformation through no-code and low-code platforms.

Key points include:

• Understanding Citizen Development: What it is and how it empowers non-technical staff to create powerful applications without traditional coding skills.
• Myths vs. Reality: Debunking common misconceptions about citizen development, including its relationship with IT and its capability to handle complex tasks.
• Marketing Transformation: How marketing teams can use citizen development to enhance agility, speed up campaign deployment, and reduce dependence on IT.
• Practical Steps and Real-World Success: Tips for implementing citizen development in your organization and examples of successful marketing applications.

Tune in to discover how you can leverage citizen development to empower your team, drive innovation, and achieve better business outcomes!

Don’t stop learning, check out other episodes of The PMC Podcast