PMI-ACP

Persona

A persona is created to help the team visualize and understand an ideal user. Persona is basically a profile of this ideal user that contains personal facts and even a photo.

When the team gives a face to this ideal user and writes information about him/her,

Team gets to know the ideal user better
Team gets to know what motivates the ideal user
It helps the team think through and make the right choice about how and what to develop
Helps make the user stories more relatable and personal

Sample Persona

Name: Terri Runnels

Age: 28

Occupation: Marketing Consultant

Location: Philadelphia, PA

Role: Active Social Media User

Bio: Checks her social media every 2 hours. Stays up-to-date with the happenings in the city and what her friends are posting. Is open to make new connections. Have made a few online-only friends

Goals:

Keep up with her friends
Receive new friends suggestions
Be aware of what’s happening in and around Philadelphia
More ways to engage with friends

Frustrations:

Poor suggestions of friends with nothing in common
Too many ads of local products

A good question to think through at this point in time is how exactly is a persona created? The first step is to interview or survey enough users to be able to create a profile and start thinking like them. The goals and frustrations should be common to several answers before they are entered in the profile. This exercise helps the team think about Terri’s opinion when they’re taking a decision on designing a feature.

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Shoaib Qureshi

Passionate Project Manager. Managing projects with precision since 2011. Helping Project Managers Get Certified and Stay Ahead - powered by PMC Lounge.