If you have been trying to understand product roles by reading job descriptions, you have probably seen titles like product owner, product manager, inbound PM and outbound PM being used in very confusing ways. In this Lounge Access conversation, Shoaib breaks down how these roles usually work in real product based companies, not just in theory. He starts by pointing out that roles like product owner were defined in frameworks, but companies often adapt or rename them based on their own structure and needs.
The video focuses on two titles that are more commonly used in practice, inbound product manager and outbound product manager. Shoaib explains that inbound PMs typically own the internal side of the product. They work on the roadmap, releases, features, epics, stories, defects and the product backlog. They talk to engineering, prioritize what gets built and plan what the next 12 months of the product should look like. Outbound PMs, on the other hand, are more customer facing. They gather feedback from users, understand how the product is being experienced in the real world and then work with the inbound PM to push for features that customers and the market are demanding.
Shoaib also clarifies where the term product owner fits into all this. In theory, a product owner is meant to own both the internal and external aspects of a product, effectively doing what inbound and outbound PMs do together. In practice though, most product companies hire “product managers” and then structure them as inbound or outbound rather than using the product owner title as a formal job designation. That is why you may rarely see “product owner” in job titles, even if people informally use the term in conversations.
If you are exploring product management roles or trying to switch from project management into product, this session will help you read job descriptions with more clarity. You will know what questions to ask about actual responsibilities and you will understand whether a role is more roadmap and backlog focused, or more customer and market facing. It is a practical, real world view of product roles that can guide your next career move and your skill building plan.
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