If you’ve ever wondered why some projects get approved while others never leave the ideation stage, the answer often lies in one powerful document: the Business Case.
In this video, we break down the concept of a Business Case in project management, from its purpose and key components to who creates it and when it should be updated. Whether you’re studying for your PMP or just trying to strengthen your project skills, this video makes the topic simple and practical.
✅ What you’ll learn in this video:
- What a business case actually is
- Why and when you need one
- Who prepares a business case and who owns it
- Key components every business case should include
- A full walk-through of a sample business case (e-commerce website project)
- Why updating the business case matters
Whether you’re working in IT, construction, digital marketing, or any other field, understanding how to build and use a business case can save your organization time, money, and effort.
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